BetMGM has agreed to become the exclusive Regional U.S. partner of the German soccer club Borussia Dortmund. It is thought that the partnership will create cross-marketing opportunities for both brands, as well as fan-focussed assets such as social media promotions, and special Dortmund prizes for BetMGM customers.
When discussing the new partnership, Matt Prevost, the Chief Revenue Officer at BetMGM said “BetMGM becoming the first U.S. sports betting operator to partner with a German soccer club is a major milestone, and who better to team up with than the legendary Borussia Dortmund,”.
He also added “As interest in Bundesliga within the U.S. continues to skyrocket, BetMGM customers can engage with one of Germany’s most prestigious clubs and watch every Bundesliga game through the BetMGM app.”
The partnership allows BetMGM rights to player imagery and team logos as well as additional team assets for marketing applications.
Additionally, BetMGM customers will enjoy exclusive signup offers for Dortmund fans, along with access to co-branded content on the club’s English-language social media channel, @BlackYellow.
Benedikt Scholz, Head of International / Commercial & New Business at Borussia Dortmund, said, “We are very pleased about this partnership with BetMGM as our new regional Partner in the U.S. It is wonderful news for our U.S.-based fans that they are now able to watch BVB matches via the BetMGM app. Together, we will broaden our reach and further develop our presence in the U.S. market.”
About Borussia Dortmund
Borussia Dortmund is a hugely popular German Soccer Club. Additionally, they are a hugely successful Soccer club in Germany having won eight German League titles, four German Cups, the 1997 European Champions League cup Winners’ Cup, the Champions League in 1997, and also the Intercontinental Cup (World Cup Championship) in that very same year.
With over 159,000 members in total, it is one of the five largest sports clubs in Germany and is the seventh-largest worldwide.
About BetMGM Sportsbook
BetMGM is one of the leading gambling brands in the United States. Born out of a joint venture partnership between MGM Resorts International and Entain PLC, formerly GVC Holdings, BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses.